Skift Take
Millennial and Gen Z travelers are stress-testing hotels’ ability to keep up with customer technology preferences. Hotel owners and operators need to seek out creative tech features and amenities to help them compete in an ever-changing travel landscape.
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Millennial and Gen Z travelers are reshaping the hospitality industry. According to Skift Research, most travelers in these generations plan to increase their travel spending in the next year, and more than 75 percent will take two or more trips in that time frame.
Meanwhile, about two-thirds of these travelers said that hotels are their…